Industry Insights

Here’s a secret. The songs you fall in love with, lyrically, emotionally, physically, are not always written by your favorite singers. More often than not, they are written by a songwriter or lyricist. Someone who specializes in writing. They may also be a singer, performer, or artist. Sometimes they are not. Sometimes they work behind the scenes. Sometimes they choose to stay private, preferring for the world to hear their words, but not their voice.

There is a different kind of landscape everyone feels within the music industry in January. Tours have come to a close, and most artists prefer spring, summer, or even fall to plan their runs. Winter can be treacherous. Harsh weather, delayed flights, snowstorms, blizzards, extreme temperatures, and the weight of the holiday season all make January a difficult time to stay on the road.

Nickelodeon features a diverse range of shows, including cartoons and teen sitcom series. Their series range from wacky comedy-style shows to more arts and music-focused genres while maintaining the comedic aspect. Many great songs were derived from these shows. Although most were not intended to be more than a catchy intro song, a few managed to engrave themselves into pop culture and quiet longevity.

The name Justin Tranter holds weight within the music industry due to their involvement in writing some of the biggest hits for over a decade now. Tranter is not only a successful songwriter but also an educator and mentor to future generations of writers. They share knowledge about the music industry consistently, and when asked about their songwriting process, they seem glad to share what details they can.

Live music has never been cheap. But it has also never felt this inaccessible. Ticket prices are climbing. Dynamic pricing is quietly inflating face value. Resellers scoop up inventory in seconds. And fans are left refreshing screens, watching tickets triple before checkout, even loads. The frustration is loud. The response from the industry is not.

There’s a moment that happens in almost every photo pit. The lights drop, the crowd surges forward, cameras rise in unison, and for a brief stretch of time, a handful of strangers are asked to share the same few feet of space while capturing something fleeting. You learn very quickly that talent alone won’t carry you here. Awareness will. Most of the time, that window is small. Three songs, fifteen minutes, sometimes even less.

It started with a whisper. A tiny idea. A quiet moment where we decided to try something ourselves, this time with our full chests. We didn’t know where it would go. We just knew we wanted to build something with intention. SoundCheck began small and digital. Our first interview lived in a Word document. Our first artist was someone we already knew and believed in.

Not only is Ryan Tedder the lead singer of one of the most internationally well-known bands out there, but he is a brilliant songwriter too. The massive hits he’s written range from Beyonce’s “Halo”, Leona Lewis’ “Bleeding Love," and Adele’s “Rumour Has It”. His band OneRepublic is widely known for songs such as “Apologize”, “Counting Stars," and “Secrets," all of which were written by Ryan Tedder himself.

There is no music industry without songwriters. They are the emotional engineers behind the biggest hits, the people who take tangled feelings and turn them into midnight anthems shouted from car windows. Songwriters shape artists. They influence genres. They deserve every ounce of recognition and compensation they get.

More and more people are tuning into streaming apps like Spotify or Apple Music, rather than turning on the radio. It has become the norm to pair up the streaming apps to cars, TVs, and every device you can listen to music from. It’s easier to pay a monthly fee to avoid commercials, know exactly what you will be listening to, skip a track, or add it to your personal playlist.

There was a time when genres held real power. They were the industry’s filing system, the listener’s compass, the cultural shorthand for who you were and what you stood for. If you said you were into rock, people made assumptions about your personality. If you said you loved pop, people assumed something entirely different. Genres carried weight, identity, and meaning.

Article Contributed by Monica Soriano There’s something in the air lately. Girl groups are popping up and it appears they are growing in popularity. This phenomenon hasn’t been seen since the Fifth Harmony and Little Mix days, at least for non-KPop girl groups. The rise of K-pop in recent years has opened doors to many girl groups internationally. Blackpink held the title of the biggest female K-pop group and NewJeans was following closely with their rise in stardom until th

Article Contributed by Monica Soriano If something feels like it’s missing from the music industry, it would definitely be music video shows. Those shows that you could tune into just to catch the latest music videos from a variety of artists. There were countdown shows that would air the most popular videos at the time and although it could've felt like a competition for the musicians, for the audience it was a fun time to guess what would be number 1. A lot of music fanatic

Contributed by Rebecca McDevitt The music industry runs on hustle. It runs on nonstop promo cycles, back to back tours, brand partnerships, soundtrack placements, movie cameos, clothing lines, skincare lines, energy drinks, and whatever the next big viral thing is. Fans watch their favorite artists jump from one opportunity to another and it starts to blur into this giant machine where the artist feels more like a product than a person. We see it happen every year. Someone b

Article Contributed by Monica Soriano Lately, it can feel as though all artists do more than just music. The blending of professions is common since they can be fully established within different creative or business ventures. Being multi-hyphenate can be a way to stay relevant, have various sources of income, or pursue other dreams. Artists now easily launch companies in beauty or fashion as well as reach high levels of success as actors, podcast hosts, or entrepreneurs. Ima

It’s impossible to not have heard the name Julia Michaels or a song written by this talented songstress. The music she’s written is internationally listened to by millions of people. She dominates the charts through catchy melodies, powerful penmanship and an overall grasp on feeling out loud.

The music industry is constantly adapting to technological changes. Social media has become the biggest marketing tool for artists. Cellphones are being held up to record every second of a performance. With the rise of viral sensations becoming stars, not all artists can decide whether they can start in small venues or go straight into being an opening act for the biggest superstar in the world.

Music has never stayed still for long. Every generation has believed that their version of the art was the final, purest draft. And every generation has watched that certainty crumble the moment the next invention arrived. From the earliest recording machines to today’s AI debates, the story of music has always been shaped by the same tension: fear and fascination, resistance and reinvention.