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More Than Musicians: How Today’s Artists Are Building Whole Worlds

Article Contributed by Monica Soriano


Lately, it can feel as though all artists do more than just music. The blending of professions is common since they can be fully established within different creative or business ventures. Being multi-hyphenate can be a way to stay relevant, have various sources of income, or pursue other dreams. Artists now easily launch companies in beauty or fashion as well as reach high levels of success as actors, podcast hosts, or entrepreneurs.


Rihanna in pink fur coat holding lip gloss against a pink background. Text reads "Fenty Beauty." Elegant, sophisticated mood.
Image provided by Ulta Beauty

Many musicians make their career transitions after many years of success solely within the music industry. Rihanna currently is focusing on the Fenty brand which consists of Fenty Beauty, Savage X Fenty and Fenty Skin. She has reached high levels of success outside of music. But what about the artists who are still active musicians and venture outside of music? Below are some artists that are currently still touring or releasing music but somehow find time to expand their horizons beyond the music industry.


Ariana Grande Is More Than One Of The Biggest Pop Stars

Ariana Grande, one of the biggest pop stars in the world is now an Oscar nominated actress. Let that sink in. She’s not only one of the biggest artists internationally but she has also received worldwide praise and award nominations for her work in ‘Wicked’ and ‘Wicked: For Good.’


Purple crystal-like perfume bottle and matching box with text "Ariana Grande R.E.M." against a pink and blue background.

Grande also has a make up brand by the name of r.e.m. beauty which is vegan - cruelty free and has a reasonable price point. For a few years Ariana primarily put focus on her acting career and makeup brand but just when she thought she was done with music she became inspired to release her latest album ‘Eternal Sunshine.’ Now Grande has tour dates set for 2026, acting roles secured in ‘Meet the Fockers’ and ‘American Horror Story’ season 13. She is the prime example of a multi-hyphenate artist.



Dua Lipa Is Real Life Barbie

Dua Lipa or as people online tend to call her - Barbie. She is known for doing just about anything under the sun and spending time in the sun too. What is interesting about her as a multi-hyphenate artist is that she can be touring the world and still find time to have a book club, a podcast, learn Spanish, and be a co-founder of several companies. She enjoys sharing knowledge with the world and it’s reflected by her endeavors. Through her podcast “Dua Lipa: At Your Service”, she is able to share valuable conversations with influential guests. It takes high communication skills to do what she does in such a manner that is enjoyable to listen to.




Steve Aoki On Tour and On The Runway

Steve Aoki is consistent with his music releases, what he’s also consistent with is his creative plunge into the fashion industry. His brand Dim Mak Collection keeps increasing in demand not only due to the quality of design but also the continuous collaborations with popular anime such as One Piece, Jujutsu Kaisen and more.



Red boots and three jackets (green, blue, red) displayed on a white background. Each item has a name and price shown below. "DIM MAK" logo at the top.


In 2024 he brought to the NYFW runway a special Dim Mak x One Piece collection which was highly praised by fans. Aoki is currently on tour and continues expanding his ventures beyond fashion and music into wellness. The DJ seems to have a packed schedule which seems about right for a busy multi-hyphenate artist.



Artists have the right to explore other areas of business, careers or life. It might even be necessary to work on many things to stay relevant, since our attention span seems to only decrease with continuous doom scrolling. There is also the subject of the music industry not being as lucrative anymore. Whatever the reasoning, the artists are doing amazing things through their other pursuits. There are many more artists that are multi-hyphnate, we encourage you to see what your faves are up to - you might be surprised just how much they are doing along with their music careers!

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