Article Contributed by Rebecca McDevitt & Ilana Bornstein Some bands come together through industry connections. Others start because a group of friends simply never stopped playing music together. For Chicago-based alternative pop band Flwers, it’s the second story. SoundCheck first discovered Flwers the same way a lot of fans did lately… scrolling through TikTok. Between honest lyrics, hook-heavy melodies, and videos that felt more like friends sharing music than a careful

Article Contributed by Rebecca McDevitt Let’s say the quiet part out loud. The reason so many artists are living off nostalgia instead of putting out new music isn’t just an industry problem. Fans play a role too. Across the industry, nostalgia has become the safest option. Anniversary tours sell out instantly. Full album playthroughs move merch. Entire festivals are built around who we listened to in high school. It works because nostalgia is powerful and comforting, especia