There is a different kind of landscape everyone feels within the music industry in January. Tours have come to a close, and most artists prefer spring, summer, or even fall to plan their runs. Winter can be treacherous. Harsh weather, delayed flights, snowstorms, blizzards, extreme temperatures, and the weight of the holiday season all make January a difficult time to stay on the road.

The music industry is constantly adapting to technological changes. Social media has become the biggest marketing tool for artists. Cellphones are being held up to record every second of a performance. With the rise of viral sensations becoming stars, not all artists can decide whether they can start in small venues or go straight into being an opening act for the biggest superstar in the world.