Photography by Ivan S. Why artists are being asked to be everything, everywhere, all at once — and why smaller artists need us now more than ever. Article Contributed by LJ Portnoy, Editor-in-Chief Visibility Has Become Survival Somewhere between soundcheck and stage time, musicians became full-time content creators. Before the show even starts, the work has already begun. Artists are filming TikToks backstage, posting setlist teasers, editing recap videos in the green room,

Paul Bergen / Redferns / Getty The same fans who stream songs into existence can also tear an artist down in 280 characters. Stan culture is the reason many artists still have careers in 2025, but it’s also why some can’t sleep at night. Passion is powerful, and online communities have turned that passion into entire ecosystems. But when love turns into possession, the same force that fuels a career can start to quietly destroy it. No label marketing plan can compete with an