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Hot Take: Fans Shouldn't Have to Pay to Meet a Human Being

As VIP culture continues to grow, fans are asking a simple question: when did human connection become a premium add-on?


Five young adults smile and pose together in a dim indoor venue, wearing plaid and gray shirts; one flashes a hand sign.
Photo of Allstar Weekend and LJ Portnoy (co-founder) after their show in Pontiac, MI, from around 2015.

Article Contributed by Rebecca McDevitt.



Before anyone comes for us, let's get one thing out of the way: we get it.

Touring is expensive.


Gas is expensive. Hotels are expensive. Crew members deserve to be paid. Artists deserve to make a living. In an era where streaming pays fractions of a cent per play and album sales aren't what they once were, VIP packages have become an important source of revenue for many tours.


We're not arguing that artists shouldn't make money. What we're questioning is how we got to a place where paying to meet another human being became completely normal.

Somewhere along the way, access stopped being a possibility and started becoming a product.



When Access Wasn't a Luxury


For many fans, there was a time when meeting an artist wasn't something that required a credit card and a special wristband. It wasn't guaranteed, but it also wasn't locked behind a premium package. Artists sold merch. They walked around the festival grounds. They hung around after shows. Fans and musicians often occupied the same spaces, connected by a shared love of music rather than separated by multiple tiers of access.


Smiling man in a black tank top hugs a smiling woman in glasses at an outdoor Vans Off the Wall event with tents.
Pierre Bouvier and Rebecca McDevitt (co-founder of SoundCheck Mag) from 2015 at Warped Tour.

Think about the culture that existed around Warped Tour. Part of the magic wasn't just seeing your favorite bands perform. It was the possibility that you might run into them grabbing food, hanging out at their merch tent, or watching another band's set. Those interactions weren't manufactured. They weren't scheduled. They weren't monetized. They happened because artists and fans were part of the same community.



The Rise of VIP Culture


Today's concert experience often feels very different.


Want early entry? There's a package for that.


Want a photo? There's a package for that.


Want a quick conversation? There's probably a package for that too.



Again, we're not saying artists shouldn't be compensated. But there is a difference between paying for an experience and paying for access to a person. The more VIP culture expands, the more it raises a difficult question: at what point does fandom become less about connection and more about purchasing power.?


Music has always involved transactions. Fans buy tickets, records, merch, subscriptions, and collectibles because they want to support the artists they love. That's nothing new.

What feels new is the idea that the relationship itself has become part of the merchandise table.



When Connection Becomes a Commodity


The reality is that not every fan can afford an extra $200, $500, or even $1,000 on top of a concert ticket. Yet those fans may be just as passionate, just as loyal, and just as invested as the people standing in the VIP line. When access is determined by disposable income, fandom begins to feel less like a community and more like a membership club with different levels of benefits.


And maybe that's why this conversation strikes such a nerve. Because most fans aren't paying for a photo. They're paying for acknowledgement.


They're paying for a moment of connection with someone whose music helped them through heartbreak, grief, loneliness, joy, or growth. The photo is simply proof that the moment happened.



What Are We Losing?


Three smiling people pose at a David Archuleta VIP event backdrop reading My Only Wish under hanging lights.
Left to Right: Fernando Flores (Live Music Contributor), David Archuleta, and Rebecca McDevitt (Co-Founder) During the My Only Wish Tour in New York City, NY.

VIP experiences may have solved a financial challenge within the music industry. But they may have also created a cultural one. As access becomes increasingly tied to a price tag, it's worth asking whether we've lost something that once made live music feel special.

Because some of the most meaningful moments in music weren't purchased but just happened.


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