Photography by Ivan S. Why artists are being asked to be everything, everywhere, all at once — and why smaller artists need us now more than ever. Article Contributed by LJ Portnoy, Editor-in-Chief Visibility Has Become Survival Somewhere between soundcheck and stage time, musicians became full-time content creators. Before the show even starts, the work has already begun. Artists are filming TikToks backstage, posting setlist teasers, editing recap videos in the green room,