There used to be a time when buying merch felt simple. You grabbed a tour tee, wore it like a badge of honor, and let it mean exactly what it was supposed to mean: I was there. It was about fandom and a souvenir rolled into one, no second thoughts required. Now, merch comes with baggage. Hot Take: Merch has become the backbone of an artist’s paycheck, and as that pressure has grown, so have the prices. Artists make slivers of what they once did through streaming platfor

There was a time when encores felt like actual miracles. The lights went down, the crowd begged for just one more song, and the air buzzed with the kind of hope usually reserved for lottery tickets and marriage proposals. For a few glorious minutes, we had no idea if the band would return. It was a negotiation between us and them. A shared secret. A spark of live music magic.