There used to be a time when buying merch felt simple. You grabbed a tour tee, wore it like a badge of honor, and let it mean exactly what it was supposed to mean: I was there. It was about fandom and a souvenir rolled into one, no second thoughts required. Now, merch comes with baggage. Hot Take: Merch has become the backbone of an artist’s paycheck, and as that pressure has grown, so have the prices. Artists make slivers of what they once did through streaming platfor

There is a different kind of landscape everyone feels within the music industry in January. Tours have come to a close, and most artists prefer spring, summer, or even fall to plan their runs. Winter can be treacherous. Harsh weather, delayed flights, snowstorms, blizzards, extreme temperatures, and the weight of the holiday season all make January a difficult time to stay on the road.