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The name Justin Tranter holds weight within the music industry due to their involvement in writing some of the biggest hits for over a decade now. Tranter is not only a successful songwriter but also an educator and mentor to future generations of writers. They share knowledge about the music industry consistently, and when asked about their songwriting process, they seem glad to share what details they can.

Live music has never been cheap. But it has also never felt this inaccessible. Ticket prices are climbing. Dynamic pricing is quietly inflating face value. Resellers scoop up inventory in seconds. And fans are left refreshing screens, watching tickets triple before checkout, even loads. The frustration is loud. The response from the industry is not.

There’s a moment that happens in almost every photo pit. The lights drop, the crowd surges forward, cameras rise in unison, and for a brief stretch of time, a handful of strangers are asked to share the same few feet of space while capturing something fleeting. You learn very quickly that talent alone won’t carry you here. Awareness will. Most of the time, that window is small. Three songs, fifteen minutes, sometimes even less.