Ilana Bornstein

SoundCheck recently caught up with Grammy-nominated artist, BJRNCK to discuss her highly-anticipated new album, due later this year. After stepping away for a much-needed creative reset, she’s returning with a project that’s both deeply personal and universal, infused with honesty and soul.

The cover — shot by Bryce Anderson, the same photographer behind her Short n’ Sweet visuals — is everything you’d expect from pop’s most charming agent of chaos. Posing on all fours in stilettos, satin, and pure sass while a suited mystery man holds her by the hair, the image is sending the internet into a full-blown spiral. It’s provocative, it’s polarizing — and yeah, that’s the whole point.

t its core, ‘Lasting Effects’—a new release from indie-pop artist Avery Lynch (with production assists from Jordanlilvee and Michael Blum)—is a powerful breakup anthem that flips a familiar narrative on its head, transforming bitter into sweet and repurposing the pain of being “dissed” and discarded by someone you once loved.